The Ricola Hermaphrodite
Save us, Revrend Dobson!
Return of Radio Commercial Deconstruction: The Unwanted. Despite my crabby, commerce-hating ways, I have to give Ricola some love. They have constructed a commercial mindfuck that would make MC Escher look like a hack. First, they let everyone know that the Mystery Cougher is carrying around gobs of cash to hand out to a good samaritan with a Ricola cough drop. Of course, it might only be $10,000 instead of $1,000,000. Then, the narrator of this commercial pulls a Crying Game and goes from Burl Ives to Sean Young. Announcing, "I could be a woman..."
Really? And how many UPC symbols does that cost?
The shame of the commercial (beyond its naked manipulation and odd fetishism) is how the lawyerese copy being read at the end covers up the narrator. He exits, stage-right, cackling a mad Dr. Colossus-kinda laugh, only to double over and start hacking. That's just pure comedic timing.